As of September 18th, Spanish fashion giant ZARA officially launched their highly anticipated online purchasing platform, zara.com/za, answering the prayers of many stylistas.
I had the incredible privilege of being one of the micro-influencers offered an early access gift voucher to shop the day before launch day and share the experience with my 2.5K+ followers on Instagram.
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💣 This is how I'm stepping into the weekend, in my #ZaraSouthAfrica Mid-heel Cowboy Boots 😍 #Ad #DearSouthAfrica Allow fashion to communicate things about you, words can't do justice. Be fearless in the pursuit of your dreams. A gentle reminder: You are bold. You are beautiful. QOTD Keep your eyes on the stars and your feet on the ground. – Theodore Roosevelt Ph x @ckreate_sa ✨
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🍶🍋 Happy #ChooseDay! I love the energy a new month brings. One of promise, possibility & positivity. One that gives you the confidence to turn a new leaf, start a new chapter and make it greater than the one before 💣 Here's to wishing you all a month as bold & bright as my #ZaraSouthAfrica mustard basic blazer 💛 which you can shop online via the @zara app 📲 QOTD Infuse your life with action. Don't wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator. – Bradley Whitford Ph x @ckreate_sa ✨ #DearSouthAfrica #Ad
Individuals using both iOS and Android devices are able to access zara.com/za using any browser as well as the ZARA App.
Customers are given the option to either collect their purchased items at any ZARA store of their choice, at drop off points or receive the parcel at their doorstep.
Personally, I opted for the home delivery. Having ordered my items on September 17th, they arrived at my desired delivery location the morning of September 23rd.
My items included a Basic Blazer in the colour “Oil”, Black Mid-heel Cowboy Ankle Boots (sold out) and a ZARA LINE IT UP! lip-liner in the shade “Tinted Leather”.
Being apart of ZARA’s #DearSouthAfrica campaign gave smaller scale “influencers”, such as myself, the opportunity to leave our footprints in the sands of style history as being a part of a campaign of this magnitude has the potential to open many other doors for our content creator careers.
I, personally, was able to show that despite my smaller audience, the relationship we have trumps that of most. Between the quality of my content and the authentic engagement between my followers – I am proud of what I’m building.
It’s more than just a platform, it’s a space that fuels peace, positivity + productivity and breeds life, love and light.
All images by Anecke Greyling of Ckreate Photography & Illustration
Stay beautiful, stay blessed
– Amanda Klaas